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Strategic Marketing for the C-suite

- A Review of the Research Literature and its Relevance to Senior Executives

By David Midgley

part of the Foundations and Trends in Marketing series

part of the Foundations and Trends (R) in Marketing series

Strategic Marketing for the C-suite by David Midgley
About Strategic Marketing for the C-suite

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

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  • Language:
  • English
  • ISBN:
  • 9781680830569
  • Binding:
  • Paperback
  • Pages:
  • 214
  • Published:
  • October 29, 2015
  • Dimensions:
  • 156x234x11 mm.
  • Weight:
  • 308 g.
Delivery: 1-2 weeks
Expected delivery: November 17, 2024

About David Midgley

View all books by David Midgley

Description of Strategic Marketing for the C-suite

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

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