We a good story
4.1 / 5 on Trustpilot
Quick delivery in the UK
Trusted Ecommerce Europe
Help
Login
  1. Home
  2. Books
  3. Business & Education
  4. Marketing
  5. Strategic Marketing for the C-suite

Strategic Marketing for the C-suite

- A Review of the Research Literature and its Relevance to Senior Executives

By David Midgley

part of the Foundations and Trends in Marketing series

part of the Foundations and Trends (R) in Marketing series

Strategic Marketing for the C-suite by David Midgley
About Strategic Marketing for the C-suite

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

Show more
  • Language:
  • English
  • ISBN:
  • 9781680830569
  • Binding:
  • Paperback
  • Pages:
  • 214
  • Published:
  • October 30, 2015
  • Dimensions:
  • 156x234x11 mm.
  • Weight:
  • 308 g.
Delivery: 1-2 weeks
Expected delivery: October 17, 2024

About David Midgley

View all books by David Midgley

Description of Strategic Marketing for the C-suite

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

User ratings of Strategic Marketing for the C-suite



Others also bought..
Find similar books
The book Strategic Marketing for the C-suite can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.