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Strategic Marketing for the C-suite
- A Review of the Research Literature and its Relevance to Senior Executives
part of the Foundations and Trends in Marketing series
part of the Foundations and Trends (R) in Marketing series
- Binding:
- Paperback
- Pages:
- 214
- Published:
- October 29, 2015
- Dimensions:
- 156x234x11 mm.
- Weight:
- 308 g.
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Extended return policy to January 30, 2025
Description of Strategic Marketing for the C-suite
Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).
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