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Strategic Marketing in Tourism Services
- Binding:
- Hardback
- Pages:
- 434
- Published:
- May 9, 2012
- Dimensions:
- 169x246x28 mm.
- Weight:
- 794 g.
Delivery:
2-4 weeks
Expected delivery: September 21, 2025
Description of Strategic Marketing in Tourism Services
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
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