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Strategic Perspective on the Marketing of Information Technologies

About Strategic Perspective on the Marketing of Information Technologies

Focuses on studies in the field of strategy in the marketing of information technologies. This book contains topics that include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

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  • Language:
  • English
  • ISBN:
  • 9781559383875
  • Binding:
  • Hardback
  • Pages:
  • 300
  • Published:
  • June 30, 1994
  • Dimensions:
  • 156x230x14 mm.
  • Weight:
  • 528 g.
Delivery: 2-3 weeks
Expected delivery: September 26, 2025

Description of Strategic Perspective on the Marketing of Information Technologies

Focuses on studies in the field of strategy in the marketing of information technologies. This book contains topics that include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

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