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Strategic Pharmaceutical Marketing Management in Growth Markets
- Binding:
- Paperback
- Pages:
- 268
- Published:
- May 8, 2023
- Dimensions:
- 234x153x21 mm.
- Weight:
- 438 g.
Delivery:
1-2 weeks
Expected delivery: September 12, 2025
Description of Strategic Pharmaceutical Marketing Management in Growth Markets
India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50 % of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.
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