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Strategic Social Marketing
- For Behaviour and Social Change
- Binding:
- Hardback
- Pages:
- 576
- Published:
- November 22, 2019
- Edition:
- 2
- Dimensions:
- 239x191x43 mm.
- Weight:
- 1178 g.
Delivery:
2-4 weeks
Expected delivery: October 27, 2024
About Jeff (Strategic Social Marketing Ltd French
View all books by Jeff (Strategic Social Marketing Ltd FrenchDescription of Strategic Social Marketing
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
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