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Success in the Bottom of the Pyramid Market in Africa
- The Case of Multinational Pharmaceutical Companies
part of the SpringerBriefs in Business series
- Binding:
- Paperback
- Pages:
- 120
- Published:
- November 13, 2020
- Edition:
- 12020
- Dimensions:
- 155x235x0 mm.
- Weight:
- 454 g.
Delivery:
2-4 weeks
Expected delivery: December 22, 2024
Extended return policy to January 30, 2025
Description of Success in the Bottom of the Pyramid Market in Africa
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.
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