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Success in the Bottom of the Pyramid Market in Africa
- The Case of Multinational Pharmaceutical Companies
part of the SpringerBriefs in Business series
- Binding:
- Paperback
- Pages:
- 120
- Published:
- November 14, 2020
- Edition:
- 12020
- Dimensions:
- 155x235x0 mm.
- Weight:
- 454 g.
Delivery:
2-4 weeks
Expected delivery: June 23, 2024
Description of Success in the Bottom of the Pyramid Market in Africa
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.
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