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Sustainable Marketing
- A Holistic Approach
- Binding:
- Hardback
- Pages:
- 440
- Published:
- May 24, 2021
- Dimensions:
- 191x239x31 mm.
- Weight:
- 966 g.
Delivery:
2-4 weeks
Expected delivery: December 12, 2024
Description of Sustainable Marketing
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
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