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Taking Brand Initiative
- How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
- Binding:
- Hardback
- Pages:
- 288
- Published:
- April 10, 2008
- Dimensions:
- 161x239x26 mm.
- Weight:
- 476 g.
Delivery:
2-4 weeks
Expected delivery: December 12, 2024
Description of Taking Brand Initiative
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
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