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The Activation Imperative
- How to Build Brands and Business by Inspiring Action
- Binding:
- Hardback
- Pages:
- 222
- Published:
- November 28, 2016
- Dimensions:
- 237x161x2 mm.
- Weight:
- 492 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of The Activation Imperative
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
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