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The Anatomy of Humbug
- How to Think Differently About Advertising
- Binding:
- Hardback
- Pages:
- 256
- Published:
- February 27, 2015
- Dimensions:
- 144x219x23 mm.
- Weight:
- 392 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of The Anatomy of Humbug
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
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