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The Anatomy of Humbug
- How to Think Differently About Advertising
- Binding:
- Hardback
- Pages:
- 256
- Published:
- February 27, 2015
- Dimensions:
- 144x219x23 mm.
- Weight:
- 392 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 28, 2024
Description of The Anatomy of Humbug
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
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