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The Anonymous Elect
- Market Research Through Online Access Panels
- Language:
- English
- ISBN:
- 9783540290292
- Binding:
- Hardback
- Pages:
- 157
- Published:
- December 12, 2005
- Edition:
- 2006
- Dimensions:
- 155x235x11 mm.
- Weight:
- 426 g.
Delivery:
2-3 weeks
Expected delivery: October 11, 2025
Description of The Anonymous Elect
By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
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