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The Art Firm
- Aesthetic Management and Metaphysical Marketing
- Binding:
- Hardback
- Pages:
- 408
- Published:
- January 12, 2004
- Dimensions:
- 162x234x29 mm.
- Weight:
- 722 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 7, 2024
Extended return policy to January 30, 2025
Description of The Art Firm
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
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