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The Behavioral Advantage

- What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

About The Behavioral Advantage

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

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  • Language:
  • English
  • ISBN:
  • 9780814416709
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • June 18, 2018
  • Dimensions:
  • 228x152x22 mm.
  • Weight:
  • 474 g.
Delivery: 1-2 weeks
Expected delivery: December 7, 2024

Description of The Behavioral Advantage

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

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