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The Consumer Insights Handbook
- Unlocking Audience Research Methods
- Binding:
- Paperback
- Pages:
- 248
- Published:
- June 17, 2021
- Dimensions:
- 255x177x19 mm.
- Weight:
- 480 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 1, 2024
Description of The Consumer Insights Handbook
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
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