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The Consumer Insights Handbook

- Unlocking Audience Research Methods

About The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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  • Language:
  • English
  • ISBN:
  • 9781538145524
  • Binding:
  • Paperback
  • Pages:
  • 248
  • Published:
  • June 17, 2021
  • Dimensions:
  • 255x177x19 mm.
  • Weight:
  • 480 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 13, 2024

Description of The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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