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The Customer Century
- Lessons from World Class Companies in Integrated Communications
part of the Routledge Corporate Communication Series series
- Binding:
- Paperback
- Pages:
- 252
- Published:
- December 8, 2011
- Dimensions:
- 152x229x0 mm.
- Weight:
- 470 g.
Delivery:
1-2 weeks
Expected delivery: May 1, 2025
Description of The Customer Century
Based on in-depth interviews with senior managers from companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the upcoming 'customer century'.
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