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The Customer Century
- Lessons from World Class Companies in Integrated Communications
part of the Routledge Corporate Communication Series series
- Binding:
- Hardback
- Pages:
- 252
- Published:
- January 17, 2000
- Dimensions:
- 152x229x25 mm.
- Weight:
- 630 g.
Delivery:
2-3 weeks
Expected delivery: March 21, 2025
Description of The Customer Century
Packed with hands-on advice, this book is a roadmap to success in the "customer century." Based on interviews with top marketing and communications managers, this provides the keys to thriving in the upcoming "customer century".
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