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The Customer Trap
- How to Avoid the Biggest Mistake in Business
- Binding:
- Paperback
- Pages:
- 164
- Published:
- March 27, 2015
- Edition:
- 2
- Dimensions:
- 229x154x18 mm.
- Weight:
- 294 g.
Delivery:
1-2 weeks
Expected delivery: January 4, 2025
Extended return policy to January 30, 2025
Description of The Customer Trap
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
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