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The Direct Mail Solution

- A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign

By Craig Simpson
The Direct Mail Solution by Craig Simpson Save 13% from RPP Save 13%
About The Direct Mail Solution

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.

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  • Language:
  • English
  • ISBN:
  • 9781599185187
  • Binding:
  • Paperback
  • Pages:
  • 260
  • Published:
  • February 12, 2014
  • Dimensions:
  • 230x152x14 mm.
  • Weight:
  • 332 g.
Delivery: 2-4 weeks
Expected delivery: December 15, 2024

About Craig Simpson

View all books by Craig Simpson

Description of The Direct Mail Solution

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.

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