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The Discourse of Advertising

About The Discourse of Advertising

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

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  • Language:
  • English
  • ISBN:
  • 9780415234542
  • Binding:
  • Hardback
  • Pages:
  • 268
  • Published:
  • July 19, 2001
  • Edition:
  • 2
  • Dimensions:
  • 156x234x18 mm.
  • Weight:
  • 476 g.
Delivery: 2-3 weeks
Expected delivery: October 17, 2024

Description of The Discourse of Advertising

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

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