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The Discourse of Advertising

About The Discourse of Advertising

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

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  • Language:
  • English
  • ISBN:
  • 9780415234559
  • Binding:
  • Paperback
  • Pages:
  • 268
  • Published:
  • July 18, 2001
  • Edition:
  • 2
  • Dimensions:
  • 156x235x16 mm.
  • Weight:
  • 418 g.
Delivery: 1-2 weeks
Expected delivery: December 7, 2024

Description of The Discourse of Advertising

This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

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