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The Economics of Advertising (RLE Advertising)
part of the Routledge Library Editions: Advertising series
- Binding:
- Paperback
- Pages:
- 256
- Published:
- November 25, 2015
- Dimensions:
- 156x234x14 mm.
- Weight:
- 453 g.
Delivery:
1-2 weeks
Expected delivery: November 14, 2024
Description of The Economics of Advertising (RLE Advertising)
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
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