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The Eleventh Commandment
- Transforming to "Own" Customers
- Binding:
- Hardback
- Pages:
- 262
- Published:
- June 4, 1996
- Dimensions:
- 176x248x25 mm.
- Weight:
- 624 g.
Delivery:
2-4 weeks
Expected delivery: September 3, 2025
Description of The Eleventh Commandment
The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.
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