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The History of Marketing Thought

part of the SAGE Library in Marketing series

The History of Marketing Thought Save 10% from RPP Save 10%
About The History of Marketing Thought

Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought.

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  • Language:
  • English
  • ISBN:
  • 9781847870018
  • Binding:
  • Boxset
  • Pages:
  • 1208
  • Published:
  • February 11, 2008
  • Dimensions:
  • 163x242x83 mm.
  • Weight:
  • 2220 g.
Delivery: 2-3 weeks
Expected delivery: February 23, 2025

Description of The History of Marketing Thought

Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought.

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