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The Innovation Approach
- Binding:
- Hardback
- Pages:
- 280
- Published:
- December 3, 2024
- Dimensions:
- 152x229x19 mm.
- Weight:
- 478 g.
Delivery:
2-4 weeks
Expected delivery: March 23, 2025
Description of The Innovation Approach
Revisiting the fundamentals of innovation by considering the strengths and weaknesses of Design Thinking and the Lean Startup, expert David C. Roach focuses on innovation management and emphasizes the importance of managing the front-end of innovation, where critical decisions are made and concepts are shaped.
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