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The Language of Organizational Styling
- Binding:
- Hardback
- Pages:
- 212
- Published:
- January 21, 2015
- Dimensions:
- 156x238x18 mm.
- Weight:
- 456 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
About Lionel (National University of Singapore) Wee
View all books by Lionel (National University of Singapore) WeeDescription of The Language of Organizational Styling
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
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