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The Management of Intangibles

- The Organisation's Most Valuable Assets

About The Management of Intangibles

This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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  • Language:
  • English
  • ISBN:
  • 9780415439794
  • Binding:
  • Paperback
  • Pages:
  • 336
  • Published:
  • March 25, 2007
  • Dimensions:
  • 160x235x19 mm.
  • Weight:
  • 504 g.
Delivery: 1-2 weeks
Expected delivery: December 5, 2024

Description of The Management of Intangibles

This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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