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The Marketing Pathfinder

- Key Concepts and Cases for Marketing Strategy and Decision Making

About The Marketing Pathfinder

Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.

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  • Language:
  • English
  • ISBN:
  • 9781119961765
  • Binding:
  • Paperback
  • Pages:
  • 288
  • Published:
  • August 28, 2014
  • Dimensions:
  • 245x189x15 mm.
  • Weight:
  • 542 g.
Delivery: 2-4 weeks
Expected delivery: December 20, 2024

Description of The Marketing Pathfinder

Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.

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