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The Marketing Pathfinder
- Key Concepts and Cases for Marketing Strategy and Decision Making
- Binding:
- Paperback
- Pages:
- 288
- Published:
- August 28, 2014
- Dimensions:
- 245x189x15 mm.
- Weight:
- 542 g.
Delivery:
2-4 weeks
Expected delivery: November 24, 2024
Description of The Marketing Pathfinder
Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.
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