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The Money-Raising Nonprofit Brand
- Motivating Donors to Give, Give Happily, and Keep on Giving
part of the Wiley Nonprofit Authority series
- Binding:
- Hardback
- Pages:
- 256
- Published:
- April 14, 2014
- Dimensions:
- 158x232x21 mm.
- Weight:
- 454 g.
Delivery:
2-4 weeks
Expected delivery: December 8, 2024
Description of The Money-Raising Nonprofit Brand
Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.
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