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The Neuroscience of Multimodal Persuasive Messages
- Persuading the Brain
- Binding:
- Hardback
- Pages:
- 172
- Published:
- March 1, 2017
- Dimensions:
- 235x158x15 mm.
- Weight:
- 386 g.
Delivery:
2-3 weeks
Expected delivery: December 4, 2024
Description of The Neuroscience of Multimodal Persuasive Messages
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.
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