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The New Brand Spirit
- How Communicating Sustainability Builds Brands, Reputations and Profits
- Binding:
- Hardback
- Pages:
- 352
- Published:
- November 12, 2013
- Dimensions:
- 172x251x28 mm.
- Weight:
- 900 g.
Delivery:
2-3 weeks
Expected delivery: July 20, 2025
Description of The New Brand Spirit
The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain.
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