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The New Brand Spirit
- Binding:
- Paperback
- Pages:
- 348
- Published:
- June 23, 2024
- Dimensions:
- 174x246x0 mm.
- Weight:
- 640 g.
Delivery:
1-2 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025
Description of The New Brand Spirit
The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontline
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