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The New Marketing
- How to Win in the Digital Age
- Binding:
- Hardback
- Pages:
- 288
- Published:
- August 24, 2020
- Dimensions:
- 248x175x25 mm.
- Weight:
- 650 g.
Delivery:
2-4 weeks
Expected delivery: December 11, 2024
Description of The New Marketing
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
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