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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
- Binding:
- Hardback
- Pages:
- 256
- Published:
- June 15, 2013
- Dimensions:
- 156x236x22 mm.
- Weight:
- 504 g.
Delivery:
2-4 weeks
Expected delivery: October 17, 2025
Description of The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.
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