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The Portable MBA in Marketing
part of the The Portable MBA Series series
- Binding:
- Hardback
- Pages:
- 512
- Published:
- April 26, 1998
- Edition:
- 2
- Dimensions:
- 186x259x41 mm.
- Weight:
- 1107 g.
Delivery:
2-4 weeks
Expected delivery: December 13, 2024
Description of The Portable MBA in Marketing
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.
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