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The Predictive Postcode

- The Geodemographic Classification of British Society

About The Predictive Postcode

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

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  • Language:
  • English
  • ISBN:
  • 9781526402349
  • Binding:
  • Paperback
  • Pages:
  • 328
  • Published:
  • April 2, 2018
  • Dimensions:
  • 241x170x18 mm.
  • Weight:
  • 496 g.
Delivery: 2-4 weeks
Expected delivery: January 25, 2025
Extended return policy to January 30, 2025
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Description of The Predictive Postcode

This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.

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