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The Predictive Postcode
- The Geodemographic Classification of British Society
- Binding:
- Paperback
- Pages:
- 328
- Published:
- April 2, 2018
- Dimensions:
- 241x170x18 mm.
- Weight:
- 496 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of The Predictive Postcode
This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.
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