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The Pricing Journey
- The Organizational Transformation Toward Pricing Excellence
- Binding:
- Hardback
- Pages:
- 240
- Published:
- April 28, 2015
- Dimensions:
- 237x160x18 mm.
- Weight:
- 486 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 2, 2024
Description of The Pricing Journey
In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.
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