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The Right Sensory Mix
- Decoding Customers' Behavior and Preferences
part of the Management for Professionals series
- Language:
- English
- ISBN:
- 9783662637944
- Binding:
- Hardback
- Pages:
- 322
- Published:
- April 9, 2022
- Edition:
- 22022
- Dimensions:
- 242x159x28 mm.
- Weight:
- 668 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of The Right Sensory Mix
People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences.
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