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The Rise of Advertising in the United States
- A History of Innovation to 1960
- Binding:
- Hardback
- Pages:
- 210
- Published:
- August 17, 2012
- Dimensions:
- 158x235x20 mm.
- Weight:
- 449 g.
Delivery:
2-4 weeks
Expected delivery: June 13, 2024
Description of The Rise of Advertising in the United States
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.
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