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The Role of Origin of Fame in Influencer Branding
- A Comparative Analysis of German and Russian Consumers
part of the Innovatives Markenmanagement series
- Language:
- English
- ISBN:
- 9783658275426
- Binding:
- Paperback
- Pages:
- 316
- Published:
- August 23, 2019
- Edition:
- 12020
- Dimensions:
- 148x210x0 mm.
- Weight:
- 454 g.
Delivery:
2-4 weeks
Expected delivery: October 13, 2024
Description of The Role of Origin of Fame in Influencer Branding
A Comparative Analysis of German and Russian Consumers
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