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The Routledge Companion to Consumer Behavior Analysis
- Binding:
- Paperback
- Pages:
- 470
- Published:
- December 13, 2021
- Dimensions:
- 245x176x35 mm.
- Weight:
- 826 g.
In stock
Delivery:
3-5 business days
Expected delivery: September 27, 2024
Description of The Routledge Companion to Consumer Behavior Analysis
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f
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