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The Routledge Companion to Contemporary Brand Management

About The Routledge Companion to Contemporary Brand Management

As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

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  • Language:
  • English
  • ISBN:
  • 9781032242392
  • Binding:
  • Paperback
  • Pages:
  • 616
  • Published:
  • December 12, 2021
  • Dimensions:
  • 174x246x0 mm.
  • Weight:
  • 1140 g.
Delivery: 1-2 weeks
Expected delivery: January 4, 2025
Extended return policy to January 30, 2025
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Description of The Routledge Companion to Contemporary Brand Management

As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

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