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The Routledge Companion to Corporate Branding

part of the Routledge Companions in Business, Management and Marketing series

part of the Routledge Companions in Marketing, Advertising and Communication series

The Routledge Companion to Corporate Branding
About The Routledge Companion to Corporate Branding

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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  • Language:
  • English
  • ISBN:
  • 9780367476632
  • Binding:
  • Hardback
  • Pages:
  • 512
  • Published:
  • April 29, 2022
  • Dimensions:
  • 174x246x0 mm.
  • Weight:
  • 1084 g.
Delivery: 2-3 weeks
Expected delivery: October 6, 2024

Description of The Routledge Companion to Corporate Branding

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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