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The Routledge Companion to Corporate Branding
- Binding:
- Hardback
- Pages:
- 512
- Published:
- April 28, 2022
- Dimensions:
- 174x246x0 mm.
- Weight:
- 1084 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of The Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
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