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The Routledge Companion to Marketing Research
- Binding:
- Paperback
- Pages:
- 612
- Published:
- January 8, 2023
- Dimensions:
- 246x175x39 mm.
- Weight:
- 1140 g.
Delivery:
1-2 weeks
Expected delivery: September 13, 2025
Description of The Routledge Companion to Marketing Research
This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
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