We a good story
Quick delivery in the UK

The W. Chan Kim and Rene Mauborgne Blue Ocean Strategy Reader

- The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne

About The W. Chan Kim and Rene Mauborgne Blue Ocean Strategy Reader

The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.

Show more
  • Language:
  • English
  • ISBN:
  • 9781633692749
  • Binding:
  • Paperback
  • Pages:
  • 224
  • Published:
  • February 14, 2017
  • Dimensions:
  • 209x142x17 mm.
  • Weight:
  • 244 g.
  In stock
Delivery: 3-5 business days
Expected delivery: July 7, 2024

Description of The W. Chan Kim and Rene Mauborgne Blue Ocean Strategy Reader

The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.

User ratings of The W. Chan Kim and Rene Mauborgne Blue Ocean Strategy Reader



Find similar books
The book The W. Chan Kim and Rene Mauborgne Blue Ocean Strategy Reader can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.