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Theory of the Gimmick
- Aesthetic Judgment and Capitalist Form
- Binding:
- Hardback
- Pages:
- 416
- Published:
- June 16, 2020
- Dimensions:
- 242x166x38 mm.
- Weight:
- 662 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 25, 2024
Description of Theory of the Gimmick
Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism.
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