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This is Not the Way
- Binding:
- Hardback
- Pages:
- 352
- Published:
- January 18, 2024
- Dimensions:
- 249x198x30 mm.
- Weight:
- 1232 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 5, 2024
Description of This is Not the Way
Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it's your turn.
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