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This is Not the Way

About This is Not the Way

Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it's your turn.

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  • Language:
  • English
  • ISBN:
  • 9781915635532
  • Binding:
  • Hardback
  • Pages:
  • 352
  • Published:
  • January 17, 2024
  • Dimensions:
  • 249x198x30 mm.
  • Weight:
  • 1232 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 29, 2024
Extended return policy to January 30, 2025
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Description of This is Not the Way

Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it's your turn.

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