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Total Revenue Management (TRM)
- Case Studies, Best Practices and Industry Insights
part of the Management for Professionals series
- Binding:
- Paperback
- Pages:
- 191
- Published:
- June 3, 2021
- Edition:
- 12020
- Dimensions:
- 155x235x0 mm.
- Weight:
- 454 g.
Delivery:
2-4 weeks
Expected delivery: December 15, 2024
Description of Total Revenue Management (TRM)
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.
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