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Tourism Entrepreneurship in Portugal and Spain

About Tourism Entrepreneurship in Portugal and Spain

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

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  • Language:
  • English
  • ISBN:
  • 9783030892340
  • Binding:
  • Paperback
  • Pages:
  • 296
  • Published:
  • February 2, 2023
  • Edition:
  • 23001
  • Dimensions:
  • 155x17x235 mm.
  • Weight:
  • 452 g.
Delivery: 2-4 weeks
Expected delivery: November 29, 2024

Description of Tourism Entrepreneurship in Portugal and Spain

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

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