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Toward a Better Understanding of the Role of Value in Markets and Marketing
part of the Review of Marketing Research series
- Binding:
- Hardback
- Pages:
- 275
- Published:
- June 7, 2012
- Dimensions:
- 160x230x26 mm.
- Weight:
- 538 g.
Delivery:
2-4 weeks
Expected delivery: August 6, 2025
Description of Toward a Better Understanding of the Role of Value in Markets and Marketing
This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
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