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Transforming Relationship Marketing

- Strategies and Business Models in the Digital Age

part of the Routledge Advances in Management and Business Studies series

Transforming Relationship Marketing
About Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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  • Language:
  • English
  • ISBN:
  • 9780367548179
  • Binding:
  • Hardback
  • Pages:
  • 162
  • Published:
  • October 29, 2020
  • Dimensions:
  • 241x160x18 mm.
  • Weight:
  • 408 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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